Virtue Yachts is expanding its international dealer network following an increase in production capacity and the development of a broader new model line-up.
The expansion marks the next stage in the development of the European motorboat brand, whose range combines Scandinavian design principles, performance-focused engineering and an approach to life on the water shaped by Mediterranean boating.
A broader model line-up
At the centre of the current range is the 33-foot Virtue V33, available in configurations designed around different boating lifestyles. The model has established Virtue’s position in the premium dayboat segment, combining confident handling with versatile deck arrangements and extensive opportunities for personalisation.
The range is now set to expand with the new Virtue V45. Conceived as the brand’s new flagship, the model will take Virtue into the 45-foot segment while retaining the performance, open-air living and individual configuration that define the brand.
New opportunities for international dealers
Supported by increased production capacity, Virtue is now seeking established dealer partners capable of developing the brand in selected international markets.
The company is particularly interested in working with professional marine businesses that combine strong local market knowledge with proven sales, marketing and aftersales capabilities. New partners will be supported by the shipyard through product training, marketing materials, technical expertise and close commercial cooperation.
Building partnerships for long-term growth
“As we move towards doubling our production capacity, we are ready to take the next step in Virtue’s international development. The V33 will remain at the heart of our business and our core competence in the 33-foot category. At the same time, the introduction of the V45 will allow us to enter the 45-foot segment and create new opportunities for both Virtue and our dealer partners. We are looking for professional businesses that understand their local markets, believe in building brands for the long term and share our commitment to delivering an outstanding ownership experience,” said Max Malmstrom, Chief Commercial Officer at Virtue Yachts.
Let’s talk
Marine businesses interested in representing Virtue Yachts are invited to contact the company at dealer@virtue-yachts.com or meet the Virtue team at the Cannes Yachting Festival, from 8–13 September 2026, at Port Canto, Power 016.
